Posted 02/08/2023By Susan Thompson Lake Panorama TimesIn August 2021, a grand opening was held for two businesses in a building on the east side of Panora, which had been purchased and renovated by Keith and Julie Fulton. Reshape Fitness Studio, owned by Sue Bump and Julie Fulton, began in April 2018 in a building on the Panora square and relocated to the new building. Next came a new business, Restyle Décor & Consigned Furniture, co-owned by Julie Fulton and Carol VanKirk.
In May 2022, Restore Wellness Studio was established in the same building. It operates as a combined entity for multiple businesses, with hours dependent on each individual business and appointments. Each of the three businesses has its own entrance on the east side of the building, with Reshape on the south end, Restyle in the middle, and Restore on the north end.
Lakeside Massage and Bodywork, owned by Erica Matthies, was the first business in the Restore Wellness Studio.
“In January 2022, I was renting space at Active Health Solutions and needed a larger treatment room,” Matthies says. “I heard the Restyle/Reshape building might have a room that fit my needs. I met with Julie Fulton, and after a few discussions on using the space for my massage clients, she prompted the ‘dream bigger’ idea.”
In May of 2022, Matthies moved her business to the Restore Wellness Studio.
“My dream was to create a wellness space in Panora with multiple service providers to offer a whole-person wellness experience,” she says.
“I was a stand-alone business before, and being a part of the Restore Wellness Studio group has been such a blessing,” Matthies says. “First, we are all like-minded businesswomen who want to bring our services to Panora and the surrounding areas. Second, we are able to client share and market for each other’s businesses when working with our own clients. Third, we provide a city-like wellness experience with small-town customer service.”
The studio still has room to add other independent businesses.
“We have an open office space that is giving us the ability to dream of more services. We also are looking to add one or more nail technicians,” Matthies says. “Plus, we rent our space to groups. We have a cozy ‘living room’ area perfect for book clubs, Bible studies, or small family or friend gatherings. We also can accommodate medium-sized groups, and have folding tables and chairs available.”
The Restore Wellness Studio website is restorewellnessia.com. Those interested in discussing space rental or a new business opportunity can contact Matthies at 712-789-0870.
Details about the four current businesses in the Restore Wellness Studio follows.
Lakeside Massage and BodyworkThe business started as Stamp’s Therapeutic Massage in 2004.
“In 2018, I got promoted to ‘stay-at-home mom’ with our 29-week preemie twins, and I took 16 months off from seeing clients,” Matthies says. “I returned to seeing clients early in 2020, and then COVID temporarily shut my industry down. That’s when my husband, John, and our twin girls, Knox and Lenox, moved from Des Moines to Panora. Once restrictions were lifted, I started seeing clients again out of our home and my office in Atlantic.”
Matthies’ formal massage training was completed at Omaha School of Massage Therapy.
“In the years following, I have studied many different modalities and ultimately focused mostly on Thai and Ashiatsu styles of massage therapy,” she says. “Now I am continuing my training to include more mobility-focused work for my clients.”
One option Matthies offers is “mat-based motion and mobility massage. After taking multiple Thai massage continuing education classes, I have been working the past two years with an instructor who teaches ‘next-level pain relief.’ This mat-based service is great for people who have restrictions and range-of-motion issues,” she says. “This is done on a mat, and the client is completely clothed.”
Her other offering is Barefoot Bars Table Massage.
“This is performed on the table, with the client draped during the session. I use my feet while supporting my body with overhead bars,” she says. “I am able to glide with a broad foot, which is a bigger surface area than a hand, fingers or elbow delivery. When I use my feet, I can sink deeper into the tissue, and it is much easier for the client to receive. This allows the body to relax to a deeper level and unwind more of the tense muscle tissue.”
Matthies says her favorite sessions are when a client has enough time to do a combo of the two services.
“We start on the mat, opening up the joints and going deeply into range-of-motion and compressions. Once the body is warmed up and we have addressed the areas on the mat, we transition to the table where I can sink deeply into the tissue and allow everything to melt away,” she says.
Massage sessions are based on time, and vary between one to three hours.
“Physically, I am only able to do a certain number of sessions a week, so my scheduling is not an on-demand service,” she says. “Most clients need to schedule about six weeks in advance, and then reschedule at the time of service, or schedule for a couple months at a time.”
Find Lakeside Massage and Bodywork on Facebook, or reach Matthies at 712-789-0870.
Stick It PLLCJess Malloy and Kate Thompson are sisters, with Malloy the oldest by two years. Malloy, her husband, Patrick, and their three children live on an acreage near Exira. After high school, Malloy attended DMACC for accounting before changing her career path to nursing. She attended Iowa Western Community College (IWCC) in Council Bluffs and graduated with an associate’s degree in nursing.
Thompson lives in Exira and graduated from high school with plans to go to nursing school. She also attended IWCC and graduated with her associate’s degree, before earning a bachelor’s of science in nursing from Aspen University.
The sisters were full-time employees at Guthrie County Hospital before starting Stick It PLLC. The business began as a “side hustle” for them in August 2021. They were working three 12-hour shifts at the hospital each week, and on their four days off, they were putting in hours with Stick It PLLC.
“In March 2022, we decided to follow our dreams and devote more time to Stick It PLLC,” Malloy says. “We switched to part-time at the hospital, plus joined the Highland Medical Group, a travel nurse agency based in Gowrie. And we purchased the building in Exira where we had been renting space since January 2022.”
Stick It PLLC offers several IV infusion cocktails, intramuscular injections, and neurotoxin injections, better known as Botox. At the Exira location, there is an infrared sauna, and they recently purchased a VersaSpa professional spray tan booth that should be ready in February.
In June 2022, the sisters started traveling to Panora once a week and became part of Restore Wellness Studio.
“We are so thankful we were given the opportunity to join Restore Wellness; they are like family to us now,” Thompson says. “We’re looking forward to seeing where the future takes all of us women entrepreneurs.”
Hours for each location are posted monthly on their Facebook page. They typically are in Panora every Friday 2-4 p.m. Walk-ins are allowed, but appointments are encouraged. To schedule, clients can send a message through the Stick It PLLC Facebook page, or call or text Jess Malloy at 712-304-2100, or Kate Thompson at 712-305-4554.
Rise Up and Shine Coaching Arianne Steenblock and her family have lived in Panora for almost 24 years. Steenblock earned an undergraduate degree from Iowa State University, and later an MBA from Drake University. She has been a Ramsey Master Finance Coach for three years and became a certified Life Coach last year.
“Often, a client begins to set and accomplish goals in one area of life, and it grows into another area,” Steenblock says. “For example, someone may first want to get a job promotion and build confidence. After working on their skills and accomplishing goals, they also may decide they would like to become debt-free or practice health focused habits.”
Personalized one-to-one life and finance coaching are the foundation of Steenblock’s Rise Up and Shine Coaching business.
“I love working with clients and seeing them overcome challenges,” she says. “Sessions are usually 60 minutes long and are available in-person, by phone and Zoom. Results are measured, and my clients’ return on their investment is quickly realized.”
Clients choose how often sessions take place and for what length of time. Coaching can last a few sessions, but typically Steenblock meets often with clients for a longer period of time, then less frequently as results and growth are achieved.
Steenblock stresses coaching is not counseling.
“Coaching is focused on looking forward with personal growth and goal setting,” she says. “Coaching is a guide to be accountable, receive encouragement and achieve measured results.”
Steenblock says a growth mindset includes constant learning for a lifetime.
“I have been coached and mentored and know from my own experience how much easier and faster results are achieved working together,” she says. “My clients are amazing, hardworking and successful. I celebrate every result they earn like it’s my own. Coaching is a guide to live life on purpose, with passion, and create your own legacy.”
Restore Wellness Studio gives Steenblock the opportunity to be a stand-alone business, with a private office to meet with clients.
“The atmosphere is filled with peace and joy, as all the business women are working together and supporting each other,” she says. “I feel blessed to be a part of the team we are building and excited for our future business success.”
Rise Up and Shine Coaching has a Facebook page. Steenblock can be reached via email at
coach@riseupandshinecoaching.com or on her cell at 515-537-5330.
Revitalize Spa by JulesThe newest business offering services at the Restore Wellness Studio is Revitalize Spa by Jules, owned by Julie Anthony, a licensed esthetician. In January, she started coming to Panora two Wednesdays a month.
“I love getting to know people and what they really want out of their service,” Anthony says. “Some want to just have a relaxing facial, and others want to see changes in their skin. I’m passionate about helping people feel good about the skin they’re in.”
Anthony has a spa studio in the Colour Bar Salon in West Des Moines, where she has been seeing clients the past two and a half years. Prior to that, she worked six years with a few other estheticians before going out on her own.
Services she offers include facials, lash lifts, lash and brow tints, waxing for the face area, microchanneling, and LightStim, which is a red-light treatment.
“I also use and sell a medical-grade skincare line and an organic skincare line,” Anthony says. “Both have great benefits and results.”
“I enjoy having my own space in West Des Moines, but I also love to collaborate on things like group events that Restore Wellness will be offering,” she says. “In the future, we will start having ‘day at the spa’ events with facials, massages, IV therapy, yoga and a few other things.”
Anthony says some services she offers in West Des Moines won’t be available in Panora, such as microdermabrasion, because she can’t move the necessary equipment back and forth. But most offerings will be available in Panora.
Revitalize Spa by Jules is on Facebook and Instagram, and online at revitalize-spa.com. To make an appointment, text or call 515-988-9157 or email
Julie@Revitalize-Spa.com.